Infinite Start is an online video gaming news and review outlet committed to delivering the latest news, guides and reviews. The team is comprised of veteran video game journalists with decades of combined experience. We cater to audiences in the United States, Europe and Philippines.   We were tasked with creation of their logo and branding design. The infinitity symbol turned into a game controller is key to this logo as it points out the main theme that the site wanted to present to its users. We went with a modern type face and simple swoops to convey both movement of the controller and the ups and downs of video games and gaming.